SPARKLES
Property Copy That
Helping you engage, convert, and close deals with strategic, high-impact copywriting
The world of property and housing moves quickly. Whether you’re bringing homes to market, launching new developments, managing lettings, driving sector improvements, or championing policy change, finding time to craft clear, compelling content can be a real challenge, especially when everyone expects results yesterday.
That’s where I come in.
From property listings and brochures to websites, blogs, and email campaigns, my goal is simple: to save you time and deliver content that connects with your audience while reflecting your brand’s professionalism and values.
Specialist Industries
I provide brand messaging strategy and copywriting services to a range of industries within the property ecosystem, with a particular focus on:
Estate agents and letting agents: Showcasing homes and winning instructions with compelling marketing and property descriptions.
Developers and construction firms: Sharing your vision and attracting new leads.
The Build to Rent (BTR) sector: Creating engaging communications for residents and stakeholders.
Housing charities, policy makers, and reformers: Delivering accessible, persuasive content for advocacy, thought leadership, and change initiatives.
Whatever your role in property and housing, if you need targeted, high-impact messaging to support your objectives and free up your time, you’ve come to the right place.
descriptions
Luxury property descriptions tailored for estate/letting agents and developers, creating engaging narratives that highlight each property's unique features.
websites
From homepage copy to blog posts, every word drives engagement. Let me transform your website into a powerful tool that informs and inspires action.
Marketing
Done-for-you, fully customisable email campaigns, social media posts, blog content, and direct mail to build engagement and bring in new leads. Fixed-cost subscriptions available.
AI Co-piloting
Don't have the time or knowledge to use AI effectively to enhance your messaging and marketing? I'll manage it for you so you don't have to think about it. Subscriptions and bespoke packages available.
The Next Generation of Copywriting
Brand Messaging Strategy for the 21st Century and Beyond
The only thing that stands between you and your ideal customers or clients is messaging. It’s how your audience finds out about your business and how you can solve their problems.
But brand messaging is so much more than finding the right words (as a copywriter, it hurts to say that). To really get under your audience’s skin, you need a solid strategy that fuses buyer psychology with empathy and understanding of the user journey.
Messaging strategy is what sets an expert human copywriter apart from a bot. As a sci-fi lover, I’m all for futuristic tech, but let’s not get ahead of ourselves. AI understands output, not input, which makes it a great assistant rather than a consultant.
Having said that, AI has its place, which is why I recruit premium models into my process where appropriate to maximise your results.
The Copyweaver Method
At Copyweaver, the words are the last thing we worry about.
Think about it. NASA doesn’t just blast astronauts into space without a plan. A builder doesn’t throw up houses without looking at an architect’s drawings. Likewise, a good copywriter doesn’t start with pretty words. Instead, they employ a strategic consultancy approach.
This means that before I start writing for you, we’ll walk through a step-by-step process that takes the jumble of ideas in your mind and places them into a framework that converts, called The Copyweaver Method.
Drawing on years of experience working for businesses across the property industry, my method involves creating a unique brief, building personas and profiles, nailing brand voice, and deep-diving into the customer journey and messaging psychology.
Once we’ve decided on the deliverables and strategy, it’s time to start putting the puzzle pieces together. With the right words, I’ll paint a picture in the client's or customer’s mind that engages and inspires them to take the desired action.
Whether the copy is created by good old human brainpower, generative AI, or a hybrid of both, I’ll steamroll it in the final stage of feedback, editing, and refining, leaving you with copy that sparkles.
Hi, I'm Sofia
Resident copywriter, strategist, and AI manager
EXPERIENCE
Since 2019, I have partnered with high-end UK-wide estate agencies and industry services, creating descriptions and content that ignite the imagination of buyers, sellers, and tenants.
My career has also involved newspaper sub-editing and reporting, magazine article writing, fiction and content editing, and training AI to behave in a slightly less demented fashion.
EDUCATION
With a BA in Philosophy and a Masters in Creative Writing (with Distinction), I have the analytical skills of Spock, the empathic imagination of Deanna Troi, and a code of honour any Klingon would be proud of. Surely enough brainpower to run a starship/a marketing campaign. Did I mention I'm a Trekkie?
CORE VALUES
In my spare time, I work with charities, so I'm big on community and acting in the best interests of society. My ethical standards are sky high to protect your brand and spotless reputation.
I also believe in a fair housing market for all, so I don't work with agencies targeting the second/holiday home demographic. And if I co-pilot your AI, I'll hold it to the highest standards of tone, accuracy, safety, and originality (no copyright infringements here).
Working with me is easy. I'm friendly, approachable, adorably nerdy (I hope), and happy to adjust to your needs. Communication is my game, so you'll always get a quick reply. You can test that claim by emailing me (sofia.copyweaver@gmail.com), sending a LinkedIn message, or clicking below.
WORKING WITH THE INDUSTRY'S BRIGHTEST SPARKS
