Estate and letting agency life moves quickly, and your team is already juggling valuations, viewings, negotiations, and compliance. Finding the time to write high-converting listings, persuasive web pages, and consistent marketing content often falls to the bottom of the list, even though it is key to winning instructions and attracting quality buyers and tenants.
My services are for busy agents who want professional, on-brand copy that helps them stand out in a crowded market, generate more enquiries, and build a reputation for clear, trustworthy communication – without adding yet another task to their day.
Optimised Property Descriptions & Area Guides
£20 per 100 words for fully bespoke listings
£10 per 100 words for AI-Human fusion listings
£20 per 1000 words
£20 per 1000 words
Let me captivate your audience with engaging property narratives that drive results, which buyers have described as ‘reading a beautiful story’. This service can be tailored to online listings, brochures, or newspaper editorials.
I offer two tiers of service, depending on whether you prefer fully bespoke description or AI-managed copy. Learn more about the difference here.
Done-for-You Lead Generation Packages
Bronze, Silver, and Gold Packages for a fixed montly price – click here to learn more
Keep in touch with your network of buyers and sellers with tailored, done-for-you social media posts and emails to send to your mailing list. No more researching fresh, newsworthy ideas and finding time to craft compelling content that drives engagement! All marketing content is ethical, consent-focused, and conscience-driven to promote genuine relationships with your community.
Standard packages are only offered to agencies in non-competing postcodes, so sign up soon to secure your spot. Bespoke packages cost more but have evergreen availability because they are 100% unique.
AI Co-Piloting
Bronze, Silver, and Gold Packages for a fixed montly price – click here to learn more
Do you use AI to market to your audience or create property descriptions? As an experienced writer, editor, and AI trainer, I am the perfect person to ensure that all AI-generated copy is 100% accurate, appropriate, safe, and aligned with the brand messaging strategy. Better yet, I can take over your AI content production process, so you won't have to worry about anything!
Editing & Proofreading
£60ph
Substandard spelling and grammar can destroy your business's credibility and undermine trust in your brand. I've edited everything from full-length novels to newspapers and academic essays, so I know how to present written material at its best. So, before you hit publish on your listings, social posts, or send that prospecting letter, let me take a look.
Websites & Print Media
Contact me for a quote
Looking to spruce up your website? I can rewrite each page to reflect your voice to help you convert visitors into vendors. In addition, I'm well-equipped to distil property descriptions into snappy editorial copy for newspapers.
Direct Mail Packages
12 sales-style letters: £2000
12 buyer-focused letters: £1000
12 letters for awareness: £1000
Three-in-one package discount: £3500
Direct mail is one of the most powerful forms of lead-generation marketing for agencies, but it is hugely time-consuming. Take the headache out of letter writing by signing up for a bespoke yearly package.
Ready to free up your team and win more of the right instructions? Get in touch to talk through how copy support could work for your agency.
Case study
Burton James Unique & Prestige Homes
Founded by David Warburton to focus exclusively on unique and prestige properties, Burton James offers a VIP, personalised experience. They emphasise storytelling for each property to attract the right buyers. Their approach involves a specialist team including videographers, copywriters, and designers to present homes like mini TV productions visually and descriptively.
During our professional relationship, I have worked closely with Burton James to redesign the website to reflect the luxury brand, develop informative guides, and create highly detailed property descriptions for the area’s most prestigious homes.
Frequently Asked Questions
If you can't find an answer to your question, simply email me at sofia.copyweaver@gmail.com
What does a property copywriter do?
A property copywriter specialises in crafting persuasive, informative, and engaging property descriptions and marketing content. This includes creating listings, website content, blog posts, and social media posts that capture the essence of a property and appeal to prospective buyers or renters.
Why should I hire a property copywriter instead of writing my own listings or using AI to do it?
While anyone can describe a property, a professional copywriter knows how to sell it. They understand buyer psychology, persuasive language, and SEO principles, ensuring your listings capture attention, resonate with the right audience, and rank well on search engines. Hiring a copywriter saves you time and helps generate more interest and leads.
AI can help with writing listings, but it still takes a lot of time to input all the data, double-check EVERY detail, and shape it for a unique, premium finish. Either way, outsourcing is still the best option for most businesses.
What types of properties do you write about?
I am experienced in writing about a wide variety of properties, from family homes, apartments, and luxury estates to commercial properties and new developments. Each property type has a unique audience, which I can tailor the copy to attract.
How do you make my property stand out from others on the market?
I dive deep into the unique aspects of your property – its history, location, amenities, design features, and lifestyle benefits. I also consider the target buyer or tenant and craft a message that resonates emotionally, helping potential clients imagine themselves in the space and creating a strong desire to see it in person.
Can you write other real estate-related content?
Absolutely! Beyond property listings, I often write blog posts, website content, email newsletters, social media posts, brochures, and other marketing materials. If it’s related to real estate and needs persuasive or informative content, I can help. Check out my AI management packages to learn more about the available subscription tiers, or contact me if you'd like bespoke, human-written copy.
How long does it take to get a completed listing or piece of content?
The timeline can vary depending on the property and scope of work. However, most listings can be completed within 2–3 business days. I usually ask clients to let me know when they’ve booked a new property so I have plenty of notice regarding the launch date. For larger projects, such as website content or brochures, timeframes are typically discussed upfront to meet your needs and deadlines.
What information do you need for a property description?
My copy-creation process is simple and convenient for everyone involved. Using cloud-based systems, WhatsApp, or whatever suits your business, I construct the descriptions using the floor plan, pictures, video tours, any non-obvious details the agent relays, and any previous listing information. I also research the local area to better understand the broader lifestyle on offer.
Throughout this process, I’m on hand to respond quickly to your queries, make adjustments and amendments, or adapt the approach and style to your taste. Communication is at the heart of everything I do, so you can always expect a quick response and adherence to deadlines.
Do you charge by the project or by the word?
I charge by the word for most listings, so the description cost correlates with the property's size and value. I offer bespoke pricing options for unique projects, and my subscription packages are priced separately.
How do you capture a brand’s voice?
I can adapt to a variety of tones and styles, from professional and polished to friendly and conversational. This usually starts with a brand discovery phase, during which I review your existing content and discuss your preferences to ensure consistency across all your property marketing materials. During this phase, we'll also discuss how the copy fits into your wider brand messaging strategy.
Are we a good fit?
People thrive when they live in the right home for them, but numerous studies have cited moving as one of the most stressful life events we experience.
A great estate agent pairs property and people to achieve the happiest outcomes while removing the obstacles that could hinder the transition.
I want to work with estate agencies that see themselves as providing a public service first and foremost. Agencies that really care about their buyers and sellers and guide them through this exciting but often overwhelming journey.
It's not just about making money and closing deals. It's about improving people's lives. I want to help you do just that, fuelling the property matchmaking process with engaging descriptions and marketing materials rooted in ethical, client-first principles. I do NOT use manipulative, coercive tactics, but focus on win-win solutions to create happy, long-term success stories.
If that sounds good to you, click the button below or email me directly at sofia.copyweaver@gmail.com to discuss your needs. I’d love to hear more about you.