PORTFOLIO
Welcome to my portfolio page. Here, you’ll find a range of content to explore.
I have also included two sets of brochure sample bundles – lifestyle-focused and detail-focused. While both styles encourage buyers to imagine themselves in the home, the detail-focused descriptions home in on specific features more closely.
This is just a small selection of the projects I have worked on over the last few years. They are designed to give you a taste of my writing style and possible applications for your business. Scroll down to view individual case studies.
Case studies
Below are a handful of case studies that provide an overview of the types of work I have completed for clients. This should give you a flavour of my experience and what services I could provide for you.
OUR SERVICES
HomeViews
HomeViews is a UK-based property review platform where verified residents review residential developments, mainly new-build and build-to-rent schemes. Developers, operators, and investors use HomeViews’ data as a marketing and reputation-management tool, as well as to understand resident satisfaction and trends.
I was part of a dedicated team of content creators who drove engagement through factual, SEO-driven articles that answered the audience’s most pressing questions. Thanks to its standout success in championing residents’ voices and high-quality developers, HomeViews was acquired by Rightmove in early 2024 and now operates as part of the Rightmove group.
Examples of the articles I wrote for HomeViews can be found in the Web-Blog Content folder above.
Brief Your Market
A platform designed to provide marketing services to the property industry, Brief Your Market brought me on board to write lead-generation marketing content for their estate and letting agent clients. This included monthly email campaigns focused on data-driven market updates and advice for sellers, buyers, tenants, and landlords. I also created regular newsletters for marketers, sharing tips and tricks to improve their metrics. You can find some examples of my work for BYM under ‘Marketing Articles’ and ‘Sample Email Bundle’ above.
Burton James Unique & Prestige Homes
Founded by David Warburton to focus exclusively on unique and prestige properties, Burton James offers a VIP, personalised experience. They emphasise storytelling for each property to attract the right buyers. Their approach involves a specialist team including videographers, copywriters, and designers to present homes like mini TV productions visually and descriptively.
During our professional relationship, I have worked closely with Burton James to redesign the website to reflect the luxury brand, develop informative guides, and create highly detailed property descriptions for the area’s most prestigious homes.
Eeleven Estate Agents
Eeleven is a specialist estate agency focused on Victorian, Edwardian, and other period homes with a contemporary design twist.
It prides itself on deep local knowledge and a personal customer experience designed to deliver strong sales results, often achieving 95% of listings sold with over 90% reaching completion.
In recent years, I have had the pleasure of working with husband-and-wife team Vince and Claire on their beautiful property listings, as well as creating area guides and direct mail letters to generate leads and build engagement.
Pittaway Thompson
Pittaway Thompson is an innovative independent estate and letting agency based in Kenilworth, Warwickshire.
They specialise in selling and letting homes with a tailored marketing approach, including social media, property portals, and professional lifestyle photography to attract buyers and tenants.
Over the last few years, I have worked closely with their team to describe their stunning homes and create bespoke area guides to inspire buyers’ imaginations.
South Hams Newspapers
South Hams Newspapers is a group of local weekly paid-for newspapers serving the South Hams area in South Devon, run by Tindle Newspapers. During my time here, I was responsible for sub-editing newspaper content, reporting on community events, and editing property editorials.
Kingsbridge Food Bank
Kingsbridge Area Food Bank is a registered charity that prevents and relieves poverty by providing emergency food parcels, hygiene products, household items, and support services to families in crisis across Kingsbridge and surrounding villages. In my spare time, I write grant applications to secure much-needed funding. In my first year, I was responsible for raising around £30,000 for their essential operations.
Education & training
AI Visibility Essentials: https://static.semrush.com/academy/certificates/5dee0d4b2a/sofia-villaweaver_25.pdf
Publications
I've had several articles published in national UK magazines on writing, editing, marketing, and spirituality/philosophy. Recently, I have focused on advocating for a fairer housing market. I will link to these opinion pieces as and when they are published online below:
Centre Think Tank
'At the Mercy of the Rental Market' – an article exploring the pros and cons of collective bargaining as a means to protect tenants.
Inside Housing
'The housing crisis is the hidden factor behind falling birth rates' – a piece that considers why birth rates in the UK are falling, and what can be done to support growing families in terms of housing policy.