Build-to-Rent brands need more than glossy imagery; they need copy that sells a lifestyle, builds community, and supports long-term relationships with residents and investors.
The services below are designed to help you attract and convert more of the right residents, strengthen resident loyalty, and present a consistent, credible BTR brand to investors, JV partners, and local stakeholders.
Optimised Property Descriptions & Area Guides
£20 per 100 words for fully bespoke listings
£10 per 100 words for AI-Human fusion listings
£20 per 1000 words
£20 per 1000 words
Let me captivate your audience with engaging property narratives that drive results, which buyers have described as ‘reading a beautiful story’. This service can be tailored to online listings, brochures, or newspaper editorials.
I offer two tiers of service, depending on whether you prefer fully bespoke description or AI-managed copy. Learn more about the difference here.
Campaign and email copy
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Conversion-focused email sequences, nurture content, and campaign messaging to support lease-ups and renewals.
AI Co-Piloting
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Do you use AI to market to your audience or create property descriptions for your website, portals, and brochures? As an experienced writer, editor, and AI trainer, I am the perfect person to ensure that all AI-generated copy is 100% accurate, appropriate, safe, and aligned with the brand messaging strategy.
Scheme launch copy
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Naming support, launch narratives, website and landing page copy, brochure content, and listings for new BTR developments.
Website and portal content
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Clear, SEO and AEO-conscious copy that supports enquiries, virtual tours, and online booking journeys.
Resident-focused content
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Welcome packs, resident handbooks, service explanations, and ongoing communications that build trust and reduce friction.
Investor and stakeholder communications
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Overview documents, pitch decks, and web pages explaining your model, performance, and impact.
Case study
HomeViews
HomeViews is a UK-based property review platform where verified residents review residential developments, mainly new-build and build-to-rent schemes. Developers, operators, and investors use HomeViews’ data as a marketing and reputation-management tool, as well as to understand resident satisfaction and trends.
I was part of a dedicated team of content creators who drove engagement through factual, SEO-driven articles that answered the audience’s most pressing questions. Thanks to its standout success in championing residents’ voices and high-quality developers, HomeViews was acquired by Rightmove in early 2024 and now operates as part of the Rightmove group.