The copyweaver blog

Writing property descriptions isn't just about opening up your laptop and typing. Want to up your game and create property descriptions that draw in eager buyers? Here are some tips I have learned as a property copywriter to help you get started. 1. Lists are not your friends Lists are easy to skim through, but they appeal to the analytical side of the brain, which doesn’t help the browser form an emotional connection to the property itself. Houses aren’t just commodities – t